What does Which? Check Before Endorsing a Trusted Trader?

Legal Status, Website Compliance, GDPR Compliance

Companies must be properly registered with websites that follow UK company law and meet data protection regulations. Many companies don't follow these rules properly and Which? ensures full compliance as a part of their background checks. 

Financial Health, Director Checks, Trading History

A company's financial health is critical and the Which? team conducts an extensive background check into the financial stability of both a company and its Directors. They also review the company's Companies House records to verify operational history. 

Extensive Customer Feedback

When applying to become a Trusted Trader, companies must supply contact details for up to 10 recent customers (installations completed within a year of application date). Which? contacts them directly to assess, customer service, workmanship quality, value, and overall service.

Operational Standards, Accreditations, Insurance

The Which? team examine a company's terms of business to ensure fairness, clarity, and compliance with consumer law. They also demand proof of active public liability insurance and check the legitimacy of all accreditations, certifications, and qualifications.

In-Person or Online Interview

A senior member of the Which? assessment team conducted a 90-minute interview with Spirit Energy where they questioned us on our processes, complaints handling, pricing transparency, staff training, and values. They also checked our quoting structure and documentation. 

Sales & Marketing Conduct

Trusted Traders must adhere to Which?'s strict codes on sales and marketing practices such as cold calling, use of images, and transparency around subcontracting. The Which? team also checks company representation to ensure that sole traders are not using pronouns like 'we', and 'our'.

Clarity & Accountability

The Which? team will assess actual quotation documents to ensure that they're free of hidden costs and written in clear, understandable language. Traders must also agree to Which?'s dispute resolution and Ombudsman service in case of unresolved complaints.